Godiva was searching for a new style that would resonate with a millenial demographic and wouldn’t blend in with competing chocolate companies. Luckily, inspiration came easily thanks to the famous chocolatier’s colorful truffles and treats. The result was a bold new look with a fashion-photography feel.
Creative Direction: Lucia Orlandi
With the new look came a new attitude. We introduced a storytelling approach and simplified the overall design aesthetic of the brand’s email marketing.